Δευτέρα 29 Φεβρουαρίου 2016
Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider
Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider: Apple’s stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?
Σάββατο 27 Φεβρουαρίου 2016
J.T. LeRoy: Η μεγαλύτερη απάτη στον κόσμο της λογοτεχνίας
J.T. LeRoy: Η μεγαλύτερη απάτη στον κόσμο της λογοτεχνίας: Το 2000, ο Τζερεμία «Terminator» LeRoy εκδίδει το πρώτο του μυθιστόρημα, με τίτλο «Sarah», και συγκλονίζει την λογοτεχνική σκηνή, με τις απροκάλυπτες βιογραφικές του ιστορίες για την σεξουαλική και ψυχολογική κακοποίηση που υπέστη ως έφηβος.
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Πέμπτη 25 Φεβρουαρίου 2016
Rethinking CX On The Frontlines Of Brand | Branding Strategy Insider
Rethinking CX On The Frontlines Of Brand | Branding Strategy Insider: Brands are quick to identify customer experience as an area of critical success for them. Yet too often those responsible for its delivery lack the authority or the experience to fully act in the interests of those customers.
Τετάρτη 24 Φεβρουαρίου 2016
Τρίτη 23 Φεβρουαρίου 2016
5 Ways To Keep Your Brand Current | Branding Strategy Insider
5 Ways To Keep Your Brand Current | Branding Strategy Insider: Five simple ways for brand managers to regularly check that their brands are staying current.
Δευτέρα 22 Φεβρουαρίου 2016
Thanking your employees is smart business
Thanking your employees is smart business: I’m all for appreciating our clients. At MMG, we created a special holiday with just that intention in mind called Who Loves Ya Baby Day. It’s not just about being grateful. It’s good business. One of my business idols is Walt Disney. When someone is hired by the Disney organization, no matter what their role …
Κυριακή 21 Φεβρουαρίου 2016
How Brands Can Fight Customer Commoditization | Branding Strategy Insider
How Brands Can Fight Customer Commoditization | Branding Strategy Insider: Maybe it's not our products that are getting commoditized. Maybe it's the customer. What's a brand to do?
Παρασκευή 19 Φεβρουαρίου 2016
5 Fixes For Under-Performing Brands | Branding Strategy Insider
5 Fixes For Under-Performing Brands | Branding Strategy Insider: If you’ve assessed your brand portfolio and identified one or a number of under-performers, there are options you can pursue to fix the situation.
Πέμπτη 18 Φεβρουαρίου 2016
Τα ανωδυνα ημερολογια: Μπολιτιζμός
Τα ανωδυνα ημερολογια: Μπολιτιζμός: ΟΚ θα ήταν πολύ εύκολο να πω κάτι για το Λαζόπουλο "Ουυυυ Προφήτη είσαι ισοπεδωτικός και κακός, άλλωστε τόσος κόσμος τον βλ.. ...
Τετάρτη 17 Φεβρουαρίου 2016
5 Conditions For Big Brand Sponsorships | Branding Strategy Insider
5 Conditions For Big Brand Sponsorships | Branding Strategy Insider: Are big bang brand sponsorships ever worth the price of admission? These five conditions will help you decide.
Τρίτη 16 Φεβρουαρίου 2016
Igniting Brand Growth Via Emotional Connections | Branding Strategy Insider
Igniting Brand Growth Via Emotional Connections | Branding Strategy Insider: There are four very simple steps brands can take to create an emotional connection and drive unparalleled growth.
Δευτέρα 15 Φεβρουαρίου 2016
Κυριακή 14 Φεβρουαρίου 2016
Τα ανωδυνα ημερολογια: Το φτυάρι και η Ρομποτική Βουβωνοκλωτσιά
Τα ανωδυνα ημερολογια: Το φτυάρι και η Ρομποτική Βουβωνοκλωτσιά: Μη γκρινιάζεις, είπαμε πήζω. Έχω δουλειές. Πως το λένε. Αλλά το οτι έχω και δουλειές δε σημαίνει ότι σε καθημερινή βάση δε σκέφτομαι τουλ...
Σάββατο 13 Φεβρουαρίου 2016
7 Customer Experience Mistakes Brands Make | Branding Strategy Insider
7 Customer Experience Mistakes Brands Make | Branding Strategy Insider: It's widely known, and too often forgotten that brands stand or fall based on the customer experiences they create. If your customer experience is in free fall, one or more of these seven mistakes are the most likely to blame.
Παρασκευή 12 Φεβρουαρίου 2016
7 Keys To Designing Branded Customer Experiences | Branding Strategy Insider
7 Keys To Designing Branded Customer Experiences | Branding Strategy Insider: How do you manage a seamless, branded customer experience across an ever-increasing number of multiple channels?
Can Advertising Fix The Volkswagen Scandal? | Branding Strategy Insider
Can Advertising Fix The Volkswagen Scandal? | Branding Strategy Insider: How can a brand get away with a campaign about trust before it even begins to fix the problem created by its lies?
Τετάρτη 10 Φεβρουαρίου 2016
Let your customers help you make it memorable
Let your customers help you make it memorable: In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. While your competitors can match your prices, copy your products or services and even hire away …
Confusing Brand Strategy With Creative Strategy | Branding Strategy Insider
Confusing Brand Strategy With Creative Strategy | Branding Strategy Insider: Today we hear from Lynn, a brand manager in San Francisco, California who asks this about the difference between brand strategy and creative strategy...
Τρίτη 9 Φεβρουαρίου 2016
What’s The Half Life Of A Digitally-Built Brand? | Branding Strategy Insider
What’s The Half Life Of A Digitally-Built Brand? | Branding Strategy Insider: Some evidence to suggests that brands globally can expect to have shorter half lives. But do the same dynamics apply to digitally-based brands that have applied to the brands that were built “physically” in the past?
Κυριακή 7 Φεβρουαρίου 2016
Κολμάρ: Μια πόλη της Γαλλίας που μοιάζει να βγήκε από παραμύθι..!
Κολμάρ: Μια πόλη της Γαλλίας που μοιάζει να βγήκε από παραμύθι..!: Το Κολμάρ (γαλλ. Colmar, αλσατικά Colmer, &g...
Σάββατο 6 Φεβρουαρίου 2016
Πέμπτη 4 Φεβρουαρίου 2016
How One Brand Can Appeal To Different Customers | Branding Strategy Insider
How One Brand Can Appeal To Different Customers | Branding Strategy Insider: Today we hear from Kevin, a Director of Brand Strategy from New York, New York who asks this about how one brand should address different needs and mindsets for different customers.
What Type Of Products Are You Really Selling? | Branding Strategy Insider
What Type Of Products Are You Really Selling? | Branding Strategy Insider: Is your business selling a niche, fad or mass market consumer discretionary product? The answer makes a big difference in how to best market and manage growth for new product launches.
Τρίτη 2 Φεβρουαρίου 2016
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