Κυριακή 31 Ιανουαρίου 2016
Σάββατο 30 Ιανουαρίου 2016
Brand Innovation Requires Next Level Thinking | Branding Strategy Insider
Brand Innovation Requires Next Level Thinking | Branding Strategy Insider: Here are some of the brand innovation techniques I used in helping Nike, Starbucks and NBC Entertainment achieve next level breakthrough.
Παρασκευή 29 Ιανουαρίου 2016
The Pros And Cons Of Ingredient Branding | Branding Strategy Insider
The Pros And Cons Of Ingredient Branding | Branding Strategy Insider: Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood. Is it right for your brand?
Πέμπτη 28 Ιανουαρίου 2016
How Brand Perceptions Are Formed In The Mind | Branding Strategy Insider
How Brand Perceptions Are Formed In The Mind | Branding Strategy Insider: A strong brand gets the prefrontal cortex on your side.
Τετάρτη 27 Ιανουαρίου 2016
The Role Of Brand Strategy In Volatile Times | Branding Strategy Insider
The Role Of Brand Strategy In Volatile Times | Branding Strategy Insider: Brands today are more than just symbols of commerce, they are also symbols of familiarity. They have trust memory – and they must keep that in order to retain consumer confidence and to provide clear reference points for decisions.
Marketing idea: What does your customer experience?
Marketing idea: What does your customer experience?: Customer experience is not just a nice to have anymore. It's now at the core of your WOM and referral marketing efforts.
Τρίτη 26 Ιανουαρίου 2016
Δευτέρα 25 Ιανουαρίου 2016
Brand Debate: Focus On Product Or Purpose? | Branding Strategy Insider
Brand Debate: Focus On Product Or Purpose? | Branding Strategy Insider: Coke’s new campaign direction feels like a push back towards product-focused advertising from the purpose driven concept of happiness. A better strategy?
Κυριακή 24 Ιανουαρίου 2016
Παρασκευή 22 Ιανουαρίου 2016
Originality Holds The Power In Brand Storytelling | Branding Strategy Insider
Originality Holds The Power In Brand Storytelling | Branding Strategy Insider: When brands begin with the goal of audience engagement in storytelling they find that brand loyalty and sales often come along with it.
Πέμπτη 21 Ιανουαρίου 2016
The future of personalization
The future of personalization: There's a huge opportunity in the future of personalization, as this new CMO study reveals. Most businesses have plenty of room to grow. Does yours?
Brand Growth: Think Flexibility Over Size | Branding Strategy Insider
Brand Growth: Think Flexibility Over Size | Branding Strategy Insider: Big brands increasingly need to balance momentum with dexterity.
Τετάρτη 20 Ιανουαρίου 2016
Neglected Brands Face Costly Brand Perceptions | Branding Strategy Insider
Neglected Brands Face Costly Brand Perceptions | Branding Strategy Insider: Brands that suffer years of neglect face a long and costly road back from negative brand perceptions.
Δευτέρα 18 Ιανουαρίου 2016
The New Era Of Strategic Brand Partnerships | Branding Strategy Insider
The New Era Of Strategic Brand Partnerships | Branding Strategy Insider: Brands that are looking to partner in the new era of brand partnerships should consider these new approaches.
Κυριακή 17 Ιανουαρίου 2016
A Brand's True Value Lies Below The Surface | Branding Strategy Insider
A Brand's True Value Lies Below The Surface | Branding Strategy Insider: For a select few, brands have become a foundational element of their overall business strategy, creating financial value at every turn and directly influencing revenue and profits.
Παρασκευή 15 Ιανουαρίου 2016
6 Keys For Designing Customer Brand Experiences | Branding Strategy Insider
6 Keys For Designing Customer Brand Experiences | Branding Strategy Insider: Your customer brand experience is not about what the brand wants to deliver, it’s about what the customer remembers.
Πέμπτη 14 Ιανουαρίου 2016
Uncomfortable with Feeling Sadness? These Tips Might Help
Uncomfortable with Feeling Sadness? These Tips Might Help: When we’re upset, many of us do everything but cope with our sadness. We work. We shop. We eat. We drink. We clean. We run errands. We organize. We simply don’t stop moving. And we convince ourselves that we’re too busy to feel sad. We just can’t...
Τετάρτη 13 Ιανουαρίου 2016
Brand Architecture For Mergers And Acquisitions | Branding Strategy Insider
Brand Architecture For Mergers And Acquisitions | Branding Strategy Insider: Companies that develop a systematic approach and a well-articulated brand architecture strategy will find it easier to decide what to do with an acquired brand and how best to think through mergers.
Τρίτη 12 Ιανουαρίου 2016
What Brands Need To Do To Stay Relevant | Branding Strategy Insider
What Brands Need To Do To Stay Relevant | Branding Strategy Insider: What do you do when your core brand idea is no longer as attractive as it used to be? Your brand should be asking these 5 questions to reimagine a long-term future...
Δευτέρα 11 Ιανουαρίου 2016
Κυριακή 10 Ιανουαρίου 2016
Σάββατο 9 Ιανουαρίου 2016
Παρασκευή 8 Ιανουαρίου 2016
Πέμπτη 7 Ιανουαρίου 2016
Τετάρτη 6 Ιανουαρίου 2016
Τρίτη 5 Ιανουαρίου 2016
Δευτέρα 4 Ιανουαρίου 2016
Εγγραφή σε:
Αναρτήσεις (Atom)