Reine: Ένα χωριό κάτω από το βόρειο σέλας

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Caño Cristales: Ένα ουράνιο τόξο από νερό στην Κολομβία

Caño Cristales: Ένα ουράνιο τόξο από νερό στην Κολομβία: Είναι πολύχρωμο, πεντακάθαρο και θεωρείται το ομορφότερο ποτάμι του κόσμου. Βρίσκεται στην Κολομβία, (Σεράνια ντε λα Μακαρένα, Μέτα) κι εκτός από Κάνο...

Brand Different Versus Brand Difference | Branding Strategy Insider

Brand Different Versus Brand Difference | Branding Strategy Insider: Brand differentiation is acknowledged by most as the goal that every marketer should be seeking. But the enthusiasm for the pursuit masks a common misunderstanding – in the context of brand strategy, different and difference are not one and the same.

Licensing's Role In Brand Growth | Branding Strategy Insider

Licensing's Role In Brand Growth | Branding Strategy Insider: Licensing continues to be a powerful option for accelerating growth and extending the value of brands, making the decision to begin a licensing program a key consideration at strategy meetings worldwide.

The Business Model Of Luxury Brands | Branding Strategy Insider

The Business Model Of Luxury Brands | Branding Strategy Insider: Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on.

6 Ways To Maintain Brand Continuity | Branding Strategy Insider

6 Ways To Maintain Brand Continuity | Branding Strategy Insider: Six principles are crucial in ensuring that a brand understands its own identity and communicates who it is and why it matters in a consistent way to consumers across time.

Brand Purpose In The Experience Economy | Branding Strategy Insider

Brand Purpose In The Experience Economy | Branding Strategy Insider: Organizations that are ‘on purpose’ in the experience economy do three main things well...

Assistant Executive Housekeeper - Job Description

Assistant Executive Housekeeper - Job Description: Assistant Executive housekeeper Job description, Asst. EHK should provide support to the executive housekeeper in all areas of housekeeping operations.

6 Decisions For Newly Merged Or Acquired Brands | Branding Strategy Insider

6 Decisions For Newly Merged Or Acquired Brands | Branding Strategy Insider: Marketers that are impacted by mergers or acquisitions must consider these six aspects in deciding what to do with the brand portfolio.

Taga Shrine Nogata

Taga Shrine Nogata

The Attack - Strange House

Andromeda - Turn To Dust

Γέρακας Λακωνίας: Το άγνωστο φιόρδ της Ελλάδας

Γέρακας Λακωνίας: Το άγνωστο φιόρδ της Ελλάδας: Σε μία ήσυχη γωνιά στις ανατολικές ακτές της Πελοποννήσου η φύση έδειξε το μεγαλείο της δημιουργώντας ένα φιόρδ μοναδικό στο είδος του στην Ελλάδα. Πρ...

Brands And Trademark Law | Branding Strategy Insider

Brands And Trademark Law | Branding Strategy Insider: As a brand steward, you must be aware of the laws under which legal protection is available for trademarks.

How Emotions Shape Brand Perceptions | Branding Strategy Insider

How Emotions Shape Brand Perceptions | Branding Strategy Insider: ‘A picture is worth a thousand words.’ Cliché, but true. In fact, it’s a cliché because it’s true. A battle between pictures and words is like one between Mike Tyson and Tiny Tim: the picture throws the bigger punch. Consider the following:

The Four Most Powerful Brand Codes | Branding Strategy Insider

The Four Most Powerful Brand Codes | Branding Strategy Insider: How do we recognize a brand? What do consumers see, and how different is that from the ways brands are structured?

Building Brands On What People Value | Branding Strategy Insider

Building Brands On What People Value | Branding Strategy Insider: Given that rewards drive decisions, when we create the content that powers brands, one of the biggest challenges we have is to figure out what our audiences value.

Φάνες Ρόδου: Το χρωματιστό χωριό

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Brands Must Reflect Customer Beliefs | Branding Strategy Insider

Brands Must Reflect Customer Beliefs | Branding Strategy Insider: Every brand needs to make a practice of reflecting beliefs. That’s because everything consumers see in the world gets ‘bent’ through the prism of the values they espouse. With a beliefs strategy consumers no longer think about which brand to buy. Customers are the ‘who’ of brand strategy. A solid, self-sustaining strategy mirrors customers’ preferences. …

How Emotions Drive Effective Brand Advertising | Branding Strategy Insider

How Emotions Drive Effective Brand Advertising | Branding Strategy Insider: Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough.

How Brand Meaning Influences Customer Decisions | Branding Strategy Insider

How Brand Meaning Influences Customer Decisions | Branding Strategy Insider: How does brand meaning draw attention and sway people to buy? Read on...

6 Decisions For Newly Merged Or Acquired Brands | Branding Strategy Insider

6 Decisions For Newly Merged Or Acquired Brands | Branding Strategy Insider: Marketers that are impacted by mergers or acquisitions must consider these six aspects in deciding what to do with the brand portfolio.

The Garden at Kikuya Residence Hagi

The Garden at Kikuya Residence Hagi

The Brain Science Behind Memorable Content | Branding Strategy Insider

The Brain Science Behind Memorable Content | Branding Strategy Insider: Memory’s main purpose is not to help us keep track of the past, but to help us navigate the future. This is a critical understanding for business, because decisions happen in the future…and influencing them is how you drive profits and build brands.

Harnessing The Power Of Brand Archetypes | Branding Strategy Insider

Harnessing The Power Of Brand Archetypes | Branding Strategy Insider: The most famous brand archetype success of all time is also the most documented.

Τα ανωδυνα ημερολογια: Φέρτε πίσω την κατσίκα μου ρε!

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Brands And The High-Low Pricing Strategy | Branding Strategy Insider

Brands And The High-Low Pricing Strategy | Branding Strategy Insider: Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Thomas, a CMO from Toronto, Canada who has these questions about pricing strategy. “I am a long time reader and subscriber of Branding Strategy Insider. I’ve searched …

How Brands Create Infectious Communication | Branding Strategy Insider

How Brands Create Infectious Communication | Branding Strategy Insider: Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.

How To Evolve An Iconic Brand Campaign | Branding Strategy Insider

How To Evolve An Iconic Brand Campaign | Branding Strategy Insider: Why would a brand replace the world’s most interesting pitch man? Perhaps a better question is how?

Early Summer Kagura

Early Summer Kagura

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7 Signs Of A Bad Brand Consultant | Branding Strategy Insider

7 Signs Of A Bad Brand Consultant | Branding Strategy Insider: When searching for a brand consultant beware of these seven signs.

How Stories Shape The Meaning Of Brands | Branding Strategy Insider

How Stories Shape The Meaning Of Brands | Branding Strategy Insider: A brand story contains all of the information the brain needs to make information useful.

Camille Saint-Saëns - Danse Macabre

How Global CPG Brands Can Win Back Loyalty | Branding Strategy Insider

How Global CPG Brands Can Win Back Loyalty | Branding Strategy Insider: What are some of the most significant reasons for consumers' waning trust in and loyalty for big CPG brands? How can they win back brand loyalty?

The Last Shadow Puppets - The Element Of Surprise

Wishbone Ash Valediction

8 Marketing Beliefs That Are Hurting Brands | Branding Strategy Insider

8 Marketing Beliefs That Are Hurting Brands | Branding Strategy Insider: What could possibly be leading marketers astray today? Here are eight beliefs that are hurting brands.

Manhole Bridges

Manhole Bridges

Hiyoshi Shrine, Nogata

Hiyoshi Shrine, Nogata

The Depths Of Brand Character Development | Branding Strategy Insider

The Depths Of Brand Character Development | Branding Strategy Insider: Brand character development is overlooked by many companies. Business schools don't provide training in it, its not a skill set...it's about who we are as people, what we value, how we express ourselves, how we understand the larger context of how our products really fit into the way people live.

LP - Lost On You [Audio]

Bookend Your Customer’s Trust

Bookend Your Customer’s Trust: Every business says that they want their customer's trust but to stand out, build your business around your customer's trust and watch them reward you.

Creating the perfect landing

Creating the perfect landing: If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or …

Dark Classics: Julius Sergius von Klever, Erlkönig

Dark Classics: Julius Sergius von Klever, Erlkönig: Date: c. 1887 Technique: Unknown Der Erlkönig (often called just Erlkönig) is a poem by Johann Wolfgang von Goethe. ...

The Last Shadow Puppets - Miracle Aligner (Official Audio)

Shisa of Taketomi

Shisa of Taketomi

Koshinsha, Nogata

Koshinsha, Nogata

Brands Beware Of The Anti-Targeting Movement | Branding Strategy Insider

Brands Beware Of The Anti-Targeting Movement | Branding Strategy Insider: It is fashionable to believe marketers today should aim for mass market penetration and that segmenting, targeting and positioning are things of the past. For most brands that is a fallacy.

Marketing's Only Strategic Thinking Conference | Branding Strategy Insider

Marketing's Only Strategic Thinking Conference | Branding Strategy Insider: Are you a strategic thinking marketer? At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, marketers work together through the lens of strategic thinking to solve their complex marketing challenges.

GANDALF - Hang on to a Dream

Andromeda - When To Stop

Brand Simplicity Rules The Day | Branding Strategy Insider

Brand Simplicity Rules The Day | Branding Strategy Insider: The greatest brands make life simple…They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.

Les Discrets - La Traversée

5 Rules For Creating Memorable Brand Experiences | Branding Strategy Insider

5 Rules For Creating Memorable Brand Experiences | Branding Strategy Insider: There are five simple rules for creating a memorable customer experience.

Mistaken Marketers Declare The Sales Funnel Dead | Branding Strategy Insider

Mistaken Marketers Declare The Sales Funnel Dead | Branding Strategy Insider: Reports of the death of the sales funnel are greatly exaggerated. Marketers must still understand how to influence customer journeys towards a purchase.

New Questions Shape The Future Of Brands | Branding Strategy Insider

New Questions Shape The Future Of Brands | Branding Strategy Insider: If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.

Sameness Strategy Threatens Brands | Branding Strategy Insider

Sameness Strategy Threatens Brands | Branding Strategy Insider: The irony for brands is that the more you go with what works for others, the less likely those ideas are going to work for you.

Asylum Party - Where Have You Gone My Friend

Asylum Party - Together In The Fall

Dead Can Dance - The Arcane

Little Nemo - sandcastle

New Questions Shape The Future Of Brands | Branding Strategy Insider

New Questions Shape The Future Of Brands | Branding Strategy Insider: If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.

How Marketers Can Motivate Their Sales Force | Branding Strategy Insider

How Marketers Can Motivate Their Sales Force | Branding Strategy Insider: How do you get a sales team to respect marketing? Let alone listen to them?

Purposeful Brand Leaders Show The Way | Branding Strategy Insider

Purposeful Brand Leaders Show The Way | Branding Strategy Insider: One of the most important ways that people learn what a leader’s true motives are, is by what they see him or her do – not just say. Purposeful brand leaders show the way.

Killing The Competition Is The Wrong Brand Purpose | Branding Strategy Insider

Killing The Competition Is The Wrong Brand Purpose | Branding Strategy Insider: There is one problem with the “beat your competitor” approach to purpose: it requires little “insight”. There is little you need to discover or be inspired by, if all you want to do is kill the guy who is standing in your way, or find ways to extract more profit from customers.

4 Questions That Unlock Brand Potential | Branding Strategy Insider

4 Questions That Unlock Brand Potential | Branding Strategy Insider: Brands need to identify and adopt behaviors that lead to enhanced customer experiences and revenue growth. To get there brands must begin by asking four simple questions.

Sólstafir - Fjara (Official Music Video)

Simply Red - Sunrise (Extended)

Samsara Blues Experiment - Center Of The Sun

The Myrrors - Warpainting

Cowboy Junkies - Sweet Jane

Into Dust, Mazzy Star

Revitalization Strategy Offers Hope For Dying Brands | Branding Strategy Insider

Revitalization Strategy Offers Hope For Dying Brands | Branding Strategy Insider: Revitalization requires a nuanced strategy in which the brand first returns to its origins to identify its original brand associations and then leaps back to the present and applies them in a new, contemporary way.

Alcest - Sur L'Océan Couleur De Fer

Dead Can Dance - Radharc

Empyrium - The Days Before The Fall [Whom The Moon A Nightsong Sings]

Stoned Jesus - I'm The Mountain

Blueneck - Lilitu

Frames - Don't Stay Here

Wishbone Ash - Throw Down the Sword

Wishbone Ash - Errors of My Way

Wishbone Ash - Persephone

Wishbone Ash - The King Will Come

4 Ways To Successfully Franchise Your Brand | Branding Strategy Insider

4 Ways To Successfully Franchise Your Brand | Branding Strategy Insider: Franchising can be a very powerful way to grow your brand, but it is a way of branding a business that has very specific characteristics and challenges.

Every Brand Story Must Reflect Brand Values | Branding Strategy Insider

Every Brand Story Must Reflect Brand Values | Branding Strategy Insider: One of the rules in branding is that a brands core values can be reinterpreted to keep the brand fresh but they should never fundamentally change.

Unlocking The Competitive Advantage In Your Brand | Branding Strategy Insider

Unlocking The Competitive Advantage In Your Brand | Branding Strategy Insider: The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management.

3 Approaches To Quiet Brand Strategy | Branding Strategy Insider

3 Approaches To Quiet Brand Strategy | Branding Strategy Insider: If you’re more inclined to understatement, here’s a range of ways you can adopt a quiet brand strategy.

Andromeda - Return To Sanity

May Blitz - Virgin Waters

Suck - Season of the Witch (1970)

02. The long way to Doriath - The Children of Húrin OST - Francisco Nogu...

Ainulindalë "Nevrast" 5 Vinyamar

Ainulindalë "Nevrast" - 2 The Parting

Ainulindalë - A Year In Silence [Whom The Moon A Nightsong Sings]

Duke Dumont - Ocean Drive Lyrics

Nickodemus - Mystery of Life (feat Andrea Montiero)

Otis Taylor - I like you but don't love you

Chet Baker - Almost blue

The Bangles - Hazy Shade Of Winter

Actively Managing Brand Equity | Branding Strategy Insider

Actively Managing Brand Equity | Branding Strategy Insider: Given that brand equity is the key financial motivation for building a brand, you need to be consistently searching for ways to lift what people are prepared to pay.

The Last Shadow Puppets - Aviation (Official Video)

Τα ανωδυνα ημερολογια: Υπάρχει ελπίδα

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How To Shift Brand Loyalty | Branding Strategy Insider

How To Shift Brand Loyalty | Branding Strategy Insider: Want to raid a few brand loyalists from the competition? Here's how.

Helping Senior Leadership Think Brand | Branding Strategy Insider

Helping Senior Leadership Think Brand | Branding Strategy Insider: Unfortunately, not all senior leaders regard brands as something they should be involved with. If you’re struggling to get your senior team to put important brand matters on the executive agenda, here’s some ideas for making the case for greater consideration.

The Last Shadow Puppets - Everything You've Come To Expect (Official Video)

Either A Brand Is Different Or It Is Dead | Branding Strategy Insider

Either A Brand Is Different Or It Is Dead | Branding Strategy Insider: Brands are copying each other to the point they are becoming clones.

Άγνωστα αλλά εντυπωσιακά αξιοθέατα του κόσμου

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Τα φιόρδ της Νορβηγίας

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Purple Overdose - Her Arms Embraced The Sun

Glass Sun - Silence of the Morning (1968)

Fogbound - Whispering Corridors (2013)

Shûshtar Ιράν: 'Το αριστούργημα της ανθρώπινης ευφυΐας'

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3 Ways To Build A Sentimental Brand | Branding Strategy Insider

3 Ways To Build A Sentimental Brand | Branding Strategy Insider: In a world infatuated with the new, sometimes the most powerful thing a brand can do is take people back to a time and a sentiment that feels comfortable and familiar.

Guanajuato - Η πόλη των χρωμάτων

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Guanajuato - Η πόλη των χρωμάτων

Guanajuato - Η πόλη των χρωμάτων: Το Guanajuato είναι μια πόλη στο κεντρικό Μεξικό, χτισμένη σε μια πολύ στενή κοιλάδα, η οποία καθιστά τους δρόμους της πόλης πολύ στενούς και γεμάτους...

Choosing The Right Brand Values | Branding Strategy Insider

Choosing The Right Brand Values | Branding Strategy Insider: Today on Branding Strategy Insider we field a timely marketing question for those working on their brand values. This one is from Phil a brand team leader in Los Angeles, California who asks this about defining them...

Suede-The Asphalt World (with lyrics)

Suede - Europe Is Our Playground

My Dying Bride- Two winters Only

Poets of the Fall - Carnival of Rust (Official Video)

Jeff Buckley - Forget Her

Johnny Cash - Hurt

Beth Ditto - I Wrote the Book

Kaho Gekijo Theatre, Iizuka

Kaho Gekijo Theatre, Iizuka

Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider

Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider: Apple’s stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?

Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider

Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider: Apple’s stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?

Suede - Saturday Night

Hercules & Love Affair - Time Will

J.T. LeRoy: Η μεγαλύτερη απάτη στον κόσμο της λογοτεχνίας

J.T. LeRoy: Η μεγαλύτερη απάτη στον κόσμο της λογοτεχνίας: Το 2000, ο Τζερεμία «Terminator» LeRoy εκδίδει το πρώτο του μυθιστόρημα, με τίτλο «Sarah», και συγκλονίζει την λογοτεχνική σκηνή, με τις απροκάλυπτες βιογραφικές του ιστορίες για την σεξουαλική και ψυχολογική κακοποίηση που υπέστη ως έφηβος.
...

Rethinking CX On The Frontlines Of Brand | Branding Strategy Insider

Rethinking CX On The Frontlines Of Brand | Branding Strategy Insider: Brands are quick to identify customer experience as an area of critical success for them. Yet too often those responsible for its delivery lack the authority or the experience to fully act in the interests of those customers.

Jessica 6 - White Horse

Dead Can Dance - Anabasis

Dead Can Dance - Flowers of the Sea

Iwami Mandala Kannon Pilgrimage Temple 3 Fukujoji

Iwami Mandala Kannon Pilgrimage Temple 3 Fukujoji

5 Ways To Keep Your Brand Current | Branding Strategy Insider

5 Ways To Keep Your Brand Current | Branding Strategy Insider: Five simple ways for brand managers to regularly check that their brands are staying current.

Thanking your employees is smart business

Thanking your employees is smart business: I’m all for appreciating our clients. At MMG, we created a special holiday with just that intention in mind called Who Loves Ya Baby Day. It’s not just about being grateful. It’s good business. One of my business idols is Walt Disney. When someone is hired by the Disney organization, no matter what their role …

How Brands Can Fight Customer Commoditization | Branding Strategy Insider

How Brands Can Fight Customer Commoditization | Branding Strategy Insider: Maybe it's not our products that are getting commoditized. Maybe it's the customer. What's a brand to do?

Noso Hachimangu

Noso Hachimangu

5 Fixes For Under-Performing Brands | Branding Strategy Insider

5 Fixes For Under-Performing Brands | Branding Strategy Insider: If you’ve assessed your brand portfolio and identified one or a number of under-performers, there are options you can pursue to fix the situation.

Τα ανωδυνα ημερολογια: Μπολιτιζμός

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5 Conditions For Big Brand Sponsorships | Branding Strategy Insider

5 Conditions For Big Brand Sponsorships | Branding Strategy Insider: Are big bang brand sponsorships ever worth the price of admission? These five conditions will help you decide.

Igniting Brand Growth Via Emotional Connections | Branding Strategy Insider

Igniting Brand Growth Via Emotional Connections | Branding Strategy Insider: There are four very simple steps brands can take to create an emotional connection and drive unparalleled growth.

Kyushu Pilgrimage Temple 11 Myokan-ji

Kyushu Pilgrimage Temple 11 Myokan-ji

Τα ανωδυνα ημερολογια: Το φτυάρι και η Ρομποτική Βουβωνοκλωτσιά

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7 Customer Experience Mistakes Brands Make | Branding Strategy Insider

7 Customer Experience Mistakes Brands Make | Branding Strategy Insider: It's widely known, and too often forgotten that brands stand or fall based on the customer experiences they create. If your customer experience is in free fall, one or more of these seven mistakes are the most likely to blame.

Hiwasa Hachiman Shrine

Hiwasa Hachiman Shrine

7 Keys To Designing Branded Customer Experiences | Branding Strategy Insider

7 Keys To Designing Branded Customer Experiences | Branding Strategy Insider: How do you manage a seamless, branded customer experience across an ever-increasing number of multiple channels?

Can Advertising Fix The Volkswagen Scandal? | Branding Strategy Insider

Can Advertising Fix The Volkswagen Scandal? | Branding Strategy Insider: How can a brand get away with a campaign about trust before it even begins to fix the problem created by its lies?

The Garden at Myokanji

The Garden at Myokanji

Let your customers help you make it memorable

Let your customers help you make it memorable: In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. While your competitors can match your prices, copy your products or services and even hire away …

Confusing Brand Strategy With Creative Strategy | Branding Strategy Insider

Confusing Brand Strategy With Creative Strategy | Branding Strategy Insider: Today we hear from Lynn, a brand manager in San Francisco, California who asks this about the difference between brand strategy and creative strategy...

What’s The Half Life Of A Digitally-Built Brand? | Branding Strategy Insider

What’s The Half Life Of A Digitally-Built Brand? | Branding Strategy Insider: Some evidence to suggests that brands globally can expect to have shorter half lives. But do the same dynamics apply to digitally-based brands that have applied to the brands that were built “physically” in the past?

More Hagi Teramachi

More Hagi Teramachi

Κολμάρ: Μια πόλη της Γαλλίας που μοιάζει να βγήκε από παραμύθι..!

Κολμάρ: Μια πόλη της Γαλλίας που μοιάζει να βγήκε από παραμύθι..!: Το Κολμάρ (γαλλ. Colmar, αλσατικά Colmer, &g...

My Dying Bride- Two winters Only

Les choses de la vie - Philippe Sarde

How One Brand Can Appeal To Different Customers | Branding Strategy Insider

How One Brand Can Appeal To Different Customers | Branding Strategy Insider: Today we hear from Kevin, a Director of Brand Strategy from New York, New York who asks this about how one brand should address different needs and mindsets for different customers.

What Type Of Products Are You Really Selling? | Branding Strategy Insider

What Type Of Products Are You Really Selling? | Branding Strategy Insider: Is your business selling a niche, fad or mass market consumer discretionary product? The answer makes a big difference in how to best market and manage growth for new product launches.

Is It Time to Build an HR Team?Making Health Care Reform Work

Is It Time to Build an HR Team?Making Health Care Reform Work

Kyushu Pilgrimage Temple 12 Kinsoji

Kyushu Pilgrimage Temple 12 Kinsoji

The Big Freeze

The Big Freeze

Brand Innovation Requires Next Level Thinking | Branding Strategy Insider

Brand Innovation Requires Next Level Thinking | Branding Strategy Insider: Here are some of the brand innovation techniques I used in helping Nike, Starbucks and NBC Entertainment achieve next level breakthrough.

The Pros And Cons Of Ingredient Branding | Branding Strategy Insider

The Pros And Cons Of Ingredient Branding | Branding Strategy Insider: Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood. Is it right for your brand?

How Brand Perceptions Are Formed In The Mind | Branding Strategy Insider

How Brand Perceptions Are Formed In The Mind | Branding Strategy Insider: A strong brand gets the prefrontal cortex on your side.

The Role Of Brand Strategy In Volatile Times | Branding Strategy Insider

The Role Of Brand Strategy In Volatile Times | Branding Strategy Insider: Brands today are more than just symbols of commerce, they are also symbols of familiarity. They have trust memory – and they must keep that in order to retain consumer confidence and to provide clear reference points for decisions.

Marketing idea: What does your customer experience?

Marketing idea: What does your customer experience?: Customer experience is not just a nice to have anymore. It's now at the core of your WOM and referral marketing efforts.

Latest Masks

Latest Masks

Brand Debate: Focus On Product Or Purpose? | Branding Strategy Insider

Brand Debate: Focus On Product Or Purpose? | Branding Strategy Insider: Coke’s new campaign direction feels like a push back towards product-focused advertising from the purpose driven concept of happiness. A better strategy?

Manhole Rice

Manhole Rice

Originality Holds The Power In Brand Storytelling | Branding Strategy Insider

Originality Holds The Power In Brand Storytelling | Branding Strategy Insider: When brands begin with the goal of audience engagement in storytelling they find that brand loyalty and sales often come along with it.

Kibune-gu Shrine, Iizuka

Kibune-gu Shrine, Iizuka

The future of personalization

The future of personalization: There's a huge opportunity in the future of personalization, as this new CMO study reveals. Most businesses have plenty of room to grow. Does yours?

Brand Growth: Think Flexibility Over Size | Branding Strategy Insider

Brand Growth: Think Flexibility Over Size | Branding Strategy Insider: Big brands increasingly need to balance momentum with dexterity.

Neglected Brands Face Costly Brand Perceptions | Branding Strategy Insider

Neglected Brands Face Costly Brand Perceptions | Branding Strategy Insider: Brands that suffer years of neglect face a long and costly road back from negative brand perceptions.

The New Era Of Strategic Brand Partnerships | Branding Strategy Insider

The New Era Of Strategic Brand Partnerships | Branding Strategy Insider: Brands that are looking to partner in the new era of brand partnerships should consider these new approaches.

Dead Can Dance- Anywhere out of the World

Dead Can Dance- Anywhere out of the World

Dead Can Dance - The Trial

TKP Garden City, Hiroshima

TKP Garden City, Hiroshima

A Brand's True Value Lies Below The Surface | Branding Strategy Insider

A Brand's True Value Lies Below The Surface | Branding Strategy Insider: For a select few, brands have become a foundational element of their overall business strategy, creating financial value at every turn and directly influencing revenue and profits.

6 Keys For Designing Customer Brand Experiences | Branding Strategy Insider

6 Keys For Designing Customer Brand Experiences | Branding Strategy Insider: Your customer brand experience is not about what the brand wants to deliver, it’s about what the customer remembers.

Uncomfortable with Feeling Sadness? These Tips Might Help

Uncomfortable with Feeling Sadness? These Tips Might Help: When we’re upset, many of us do everything but cope with our sadness. We work. We shop. We eat. We drink. We clean. We run errands. We organize. We simply don’t stop moving. And we convince ourselves that we’re too busy to feel sad. We just can’t...

Brand Architecture For Mergers And Acquisitions | Branding Strategy Insider

Brand Architecture For Mergers And Acquisitions | Branding Strategy Insider: Companies that develop a systematic approach and a well-articulated brand architecture strategy will find it easier to decide what to do with an acquired brand and how best to think through mergers.

What's Love Got to do With It by Tina Turner [Lyrics]

What Brands Need To Do To Stay Relevant | Branding Strategy Insider

What Brands Need To Do To Stay Relevant | Branding Strategy Insider: What do you do when your core brand idea is no longer as attractive as it used to be? Your brand should be asking these 5 questions to reimagine a long-term future...

Shikoku Pilgrimage Temple 30 Zenrakuji

Shikoku Pilgrimage Temple 30 Zenrakuji

The Last Shadow Puppets - Bad Habits (Official Video)

3 Ways to Set a Great Example for Employees

3 Ways to Set a Great Example for Employees

Pink Floyd - Wish You Were Here (with lyrics)

Kyushu 108 Pilgrimage Temple 93 Shohoji

Kyushu 108 Pilgrimage Temple 93 Shohoji

How Brand Architecture Drives M&A Success | Branding Strategy Insider

How Brand Architecture Drives M&A Success | Branding Strategy Insider

Brand Architecture's Impact On Brand Value | Branding Strategy Insider

Brand Architecture's Impact On Brand Value | Branding Strategy Insider

10 Guiding Principles For Effective Brand Building | Branding Strategy Insider

10 Guiding Principles For Effective Brand Building | Branding Strategy Insider

Lies And The Declining Trust In Brands | Branding Strategy Insider

Lies And The Declining Trust In Brands | Branding Strategy Insider

The Grand Tour: London Aquatics Centre

The Grand Tour: London Aquatics Centre

Nanzoin Temple part 3

Nanzoin Temple part 3