Πέμπτη 31 Μαρτίου 2016
Killing The Competition Is The Wrong Brand Purpose | Branding Strategy Insider
Killing The Competition Is The Wrong Brand Purpose | Branding Strategy Insider: There is one problem with the “beat your competitor” approach to purpose: it requires little “insight”. There is little you need to discover or be inspired by, if all you want to do is kill the guy who is standing in your way, or find ways to extract more profit from customers.
4 Questions That Unlock Brand Potential | Branding Strategy Insider
4 Questions That Unlock Brand Potential | Branding Strategy Insider: Brands need to identify and adopt behaviors that lead to enhanced customer experiences and revenue growth. To get there brands must begin by asking four simple questions.
Τετάρτη 30 Μαρτίου 2016
Τρίτη 29 Μαρτίου 2016
Revitalization Strategy Offers Hope For Dying Brands | Branding Strategy Insider
Revitalization Strategy Offers Hope For Dying Brands | Branding Strategy Insider: Revitalization requires a nuanced strategy in which the brand first returns to its origins to identify its original brand associations and then leaps back to the present and applies them in a new, contemporary way.
Δευτέρα 28 Μαρτίου 2016
Κυριακή 27 Μαρτίου 2016
Σάββατο 26 Μαρτίου 2016
4 Ways To Successfully Franchise Your Brand | Branding Strategy Insider
4 Ways To Successfully Franchise Your Brand | Branding Strategy Insider: Franchising can be a very powerful way to grow your brand, but it is a way of branding a business that has very specific characteristics and challenges.
Every Brand Story Must Reflect Brand Values | Branding Strategy Insider
Every Brand Story Must Reflect Brand Values | Branding Strategy Insider: One of the rules in branding is that a brands core values can be reinterpreted to keep the brand fresh but they should never fundamentally change.
Τετάρτη 23 Μαρτίου 2016
Unlocking The Competitive Advantage In Your Brand | Branding Strategy Insider
Unlocking The Competitive Advantage In Your Brand | Branding Strategy Insider: The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management.
3 Approaches To Quiet Brand Strategy | Branding Strategy Insider
3 Approaches To Quiet Brand Strategy | Branding Strategy Insider: If you’re more inclined to understatement, here’s a range of ways you can adopt a quiet brand strategy.
Δευτέρα 21 Μαρτίου 2016
Παρασκευή 18 Μαρτίου 2016
Πέμπτη 17 Μαρτίου 2016
Actively Managing Brand Equity | Branding Strategy Insider
Actively Managing Brand Equity | Branding Strategy Insider: Given that brand equity is the key financial motivation for building a brand, you need to be consistently searching for ways to lift what people are prepared to pay.
Τετάρτη 16 Μαρτίου 2016
Τα ανωδυνα ημερολογια: Υπάρχει ελπίδα
Τα ανωδυνα ημερολογια: Υπάρχει ελπίδα: Απογοητευτικές επιδόσεις για τους Έλληνες στα μαθηματικά , διαβάζεις. (Βέβαια την ίδια βδομάδα βγήκε και αυτό για να μην γκρινιάζουμε αλ...
How To Shift Brand Loyalty | Branding Strategy Insider
How To Shift Brand Loyalty | Branding Strategy Insider: Want to raid a few brand loyalists from the competition? Here's how.
Helping Senior Leadership Think Brand | Branding Strategy Insider
Helping Senior Leadership Think Brand | Branding Strategy Insider: Unfortunately, not all senior leaders regard brands as something they should be involved with. If you’re struggling to get your senior team to put important brand matters on the executive agenda, here’s some ideas for making the case for greater consideration.
Δευτέρα 14 Μαρτίου 2016
Κυριακή 13 Μαρτίου 2016
Either A Brand Is Different Or It Is Dead | Branding Strategy Insider
Either A Brand Is Different Or It Is Dead | Branding Strategy Insider: Brands are copying each other to the point they are becoming clones.
Παρασκευή 11 Μαρτίου 2016
Άγνωστα αλλά εντυπωσιακά αξιοθέατα του κόσμου
Άγνωστα αλλά εντυπωσιακά αξιοθέατα του κόσμου: Όλοι γνωρίζουμε για διάσημα αξιοθέατα όπως το Κολοσσαίο της Ρώμης, το Σινικό Τείχος της Κίνας ή το Ταζ Μαχάλ της Ινδίας... Αλλά υπάρχουν και άλλα σπου...
Πέμπτη 10 Μαρτίου 2016
Τα φιόρδ της Νορβηγίας
Τα φιόρδ της Νορβηγίας: Τα φιόρδ δημιουργήθηκαν πριν χιλιάδες χρόνια μετά το λιώσιμο των πάγων, μετά την εποχή των παγετώνων όπου το νερό της θάλασσας πλημμύρισε τις κοιλάδες...
Τετάρτη 9 Μαρτίου 2016
Τρίτη 8 Μαρτίου 2016
Shûshtar Ιράν: 'Το αριστούργημα της ανθρώπινης ευφυΐας'
Shûshtar Ιράν: 'Το αριστούργημα της ανθρώπινης ευφυΐας': Η Shûshtar είναι μια αρχαία πόλη φρούριο στην επαρχία Κουζεστάν στο νοτιοδυτικό Ιράν. Είναι χτισμένη πάνω σ' ένα βραχώδες οροπέδιο όπου ο ποταμός Καρο...
3 Ways To Build A Sentimental Brand | Branding Strategy Insider
3 Ways To Build A Sentimental Brand | Branding Strategy Insider: In a world infatuated with the new, sometimes the most powerful thing a brand can do is take people back to a time and a sentiment that feels comfortable and familiar.
Δευτέρα 7 Μαρτίου 2016
Guanajuato - Η πόλη των χρωμάτων
Guanajuato - Η πόλη των χρωμάτων: Το Guanajuato είναι μια πόλη στο κεντρικό Μεξικό, χτισμένη σε μια πολύ στενή κοιλάδα, η οποία καθιστά τους δρόμους της πόλης πολύ στενούς και γεμάτους...
Guanajuato - Η πόλη των χρωμάτων
Guanajuato - Η πόλη των χρωμάτων: Το Guanajuato είναι μια πόλη στο κεντρικό Μεξικό, χτισμένη σε μια πολύ στενή κοιλάδα, η οποία καθιστά τους δρόμους της πόλης πολύ στενούς και γεμάτους...
Choosing The Right Brand Values | Branding Strategy Insider
Choosing The Right Brand Values | Branding Strategy Insider: Today on Branding Strategy Insider we field a timely marketing question for those working on their brand values. This one is from Phil a brand team leader in Los Angeles, California who asks this about defining them...
Σάββατο 5 Μαρτίου 2016
Παρασκευή 4 Μαρτίου 2016
Τετάρτη 2 Μαρτίου 2016
Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider
Bracing For The New Era Of Brand Hijacking | Branding Strategy Insider: Apple’s stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?
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