Δευτέρα 18 Απριλίου 2016
Bookend Your Customer’s Trust
Bookend Your Customer’s Trust: Every business says that they want their customer's trust but to stand out, build your business around your customer's trust and watch them reward you.
Creating the perfect landing
Creating the perfect landing: If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or …
Σάββατο 16 Απριλίου 2016
Dark Classics: Julius Sergius von Klever, Erlkönig
Dark Classics: Julius Sergius von Klever, Erlkönig: Date: c. 1887 Technique: Unknown Der Erlkönig (often called just Erlkönig) is a poem by Johann Wolfgang von Goethe. ...
Παρασκευή 15 Απριλίου 2016
Brands Beware Of The Anti-Targeting Movement | Branding Strategy Insider
Brands Beware Of The Anti-Targeting Movement | Branding Strategy Insider: It is fashionable to believe marketers today should aim for mass market penetration and that segmenting, targeting and positioning are things of the past. For most brands that is a fallacy.
Πέμπτη 14 Απριλίου 2016
Marketing's Only Strategic Thinking Conference | Branding Strategy Insider
Marketing's Only Strategic Thinking Conference | Branding Strategy Insider: Are you a strategic thinking marketer? At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, marketers work together through the lens of strategic thinking to solve their complex marketing challenges.
Τετάρτη 13 Απριλίου 2016
Τρίτη 12 Απριλίου 2016
Brand Simplicity Rules The Day | Branding Strategy Insider
Brand Simplicity Rules The Day | Branding Strategy Insider: The greatest brands make life simple…They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
Σάββατο 9 Απριλίου 2016
5 Rules For Creating Memorable Brand Experiences | Branding Strategy Insider
5 Rules For Creating Memorable Brand Experiences | Branding Strategy Insider: There are five simple rules for creating a memorable customer experience.
Mistaken Marketers Declare The Sales Funnel Dead | Branding Strategy Insider
Mistaken Marketers Declare The Sales Funnel Dead | Branding Strategy Insider: Reports of the death of the sales funnel are greatly exaggerated. Marketers must still understand how to influence customer journeys towards a purchase.
New Questions Shape The Future Of Brands | Branding Strategy Insider
New Questions Shape The Future Of Brands | Branding Strategy Insider: If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.
Sameness Strategy Threatens Brands | Branding Strategy Insider
Sameness Strategy Threatens Brands | Branding Strategy Insider: The irony for brands is that the more you go with what works for others, the less likely those ideas are going to work for you.
Πέμπτη 7 Απριλίου 2016
Τετάρτη 6 Απριλίου 2016
New Questions Shape The Future Of Brands | Branding Strategy Insider
New Questions Shape The Future Of Brands | Branding Strategy Insider: If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.
Δευτέρα 4 Απριλίου 2016
How Marketers Can Motivate Their Sales Force | Branding Strategy Insider
How Marketers Can Motivate Their Sales Force | Branding Strategy Insider: How do you get a sales team to respect marketing? Let alone listen to them?
Purposeful Brand Leaders Show The Way | Branding Strategy Insider
Purposeful Brand Leaders Show The Way | Branding Strategy Insider: One of the most important ways that people learn what a leader’s true motives are, is by what they see him or her do – not just say. Purposeful brand leaders show the way.
Εγγραφή σε:
Αναρτήσεις (Atom)