Δευτέρα 18 Απριλίου 2016

Bookend Your Customer’s Trust

Bookend Your Customer’s Trust: Every business says that they want their customer's trust but to stand out, build your business around your customer's trust and watch them reward you.

Creating the perfect landing

Creating the perfect landing: If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or …

Παρασκευή 15 Απριλίου 2016

The Last Shadow Puppets - Miracle Aligner (Official Audio)

Shisa of Taketomi

Shisa of Taketomi

Koshinsha, Nogata

Koshinsha, Nogata

Brands Beware Of The Anti-Targeting Movement | Branding Strategy Insider

Brands Beware Of The Anti-Targeting Movement | Branding Strategy Insider: It is fashionable to believe marketers today should aim for mass market penetration and that segmenting, targeting and positioning are things of the past. For most brands that is a fallacy.

Πέμπτη 14 Απριλίου 2016

Σάββατο 9 Απριλίου 2016

5 Rules For Creating Memorable Brand Experiences | Branding Strategy Insider

5 Rules For Creating Memorable Brand Experiences | Branding Strategy Insider: There are five simple rules for creating a memorable customer experience.

Mistaken Marketers Declare The Sales Funnel Dead | Branding Strategy Insider

Mistaken Marketers Declare The Sales Funnel Dead | Branding Strategy Insider: Reports of the death of the sales funnel are greatly exaggerated. Marketers must still understand how to influence customer journeys towards a purchase.

New Questions Shape The Future Of Brands | Branding Strategy Insider

New Questions Shape The Future Of Brands | Branding Strategy Insider: If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.

Sameness Strategy Threatens Brands | Branding Strategy Insider

Sameness Strategy Threatens Brands | Branding Strategy Insider: The irony for brands is that the more you go with what works for others, the less likely those ideas are going to work for you.

Τετάρτη 6 Απριλίου 2016