Brands Must Reflect Customer Beliefs | Branding Strategy Insider

Brands Must Reflect Customer Beliefs | Branding Strategy Insider: Every brand needs to make a practice of reflecting beliefs. That’s because everything consumers see in the world gets ‘bent’ through the prism of the values they espouse. With a beliefs strategy consumers no longer think about which brand to buy. Customers are the ‘who’ of brand strategy. A solid, self-sustaining strategy mirrors customers’ preferences. …