Γέρακας Λακωνίας: Το άγνωστο φιόρδ της Ελλάδας

Γέρακας Λακωνίας: Το άγνωστο φιόρδ της Ελλάδας: Σε μία ήσυχη γωνιά στις ανατολικές ακτές της Πελοποννήσου η φύση έδειξε το μεγαλείο της δημιουργώντας ένα φιόρδ μοναδικό στο είδος του στην Ελλάδα. Πρ...

Brands And Trademark Law | Branding Strategy Insider

Brands And Trademark Law | Branding Strategy Insider: As a brand steward, you must be aware of the laws under which legal protection is available for trademarks.

How Emotions Shape Brand Perceptions | Branding Strategy Insider

How Emotions Shape Brand Perceptions | Branding Strategy Insider: ‘A picture is worth a thousand words.’ Cliché, but true. In fact, it’s a cliché because it’s true. A battle between pictures and words is like one between Mike Tyson and Tiny Tim: the picture throws the bigger punch. Consider the following:

The Four Most Powerful Brand Codes | Branding Strategy Insider

The Four Most Powerful Brand Codes | Branding Strategy Insider: How do we recognize a brand? What do consumers see, and how different is that from the ways brands are structured?

Building Brands On What People Value | Branding Strategy Insider

Building Brands On What People Value | Branding Strategy Insider: Given that rewards drive decisions, when we create the content that powers brands, one of the biggest challenges we have is to figure out what our audiences value.

Φάνες Ρόδου: Το χρωματιστό χωριό

Φάνες Ρόδου: Το χρωματιστό χωριό: Μια φορά και ένα καιρό υπήρξε ένα γκρίζο και μουντό χωριό.. όπως γκρίζα και μουντά είναι πολλά χωριά και πόλεις στην Ελλάδα. Όμως μια εμπνευσμένη και...

Brands Must Reflect Customer Beliefs | Branding Strategy Insider

Brands Must Reflect Customer Beliefs | Branding Strategy Insider: Every brand needs to make a practice of reflecting beliefs. That’s because everything consumers see in the world gets ‘bent’ through the prism of the values they espouse. With a beliefs strategy consumers no longer think about which brand to buy. Customers are the ‘who’ of brand strategy. A solid, self-sustaining strategy mirrors customers’ preferences. …